Another Reality TV Show Idea

My wife and my son sometimes watch this TV show called Man vs Food where a pudgy goober travels around taking eating challenges at various restaurants. From the few episodes I've seen, it seems like this guy loses more challenges than he wins. This leads me to believe I could do the exact same thing fairly easily. Problem is I don't have that big an appetite for food that I want to eat myself sick every week. I might be able to drink myself sick for money though.
Behold! The next great reality TV phenomenon!

MAN VS BOOZE!

How hard can it be? I'll start pitching it to networks very soon.